Michael Brimm

Emeritus Professor of Organisational Behaviour
The case describes the design and implementation of a Travel and Tourism Academy by the American Express Foundation in Hungary as part of this philanthropic group's world-wide activity. This activity coincides with the opening of an American Express subsidiary in Hungary and provides an opportunity to explore the role of global citizenship (social responsibility) in global business practice.

Published 01 Jan 1994

Reference 4307

Topic Leadership & Organisations

Industry Financial Services

Region Europe

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