- Your selection
- Clear all
- Award winning x
- Marketing and Advertising x
4 case(s) found.
In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
Reference 5003
Published 01 Jun 2004
Length 16 page(s)
Topic Marketing
Region Asia
Industry Food and Beverages Production, Marketing and Advertising
In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
Reference 1853
Published 01 Jan 1990
Length 48 page(s)
Topic Marketing
Region Global
Industry Consumer Goods, Marketing and Advertising
The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
