Ulrike Wieh

Tata Tea Limited (A)

By  Amitava Chattopadhyay,  Ulrike Wieh
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In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

    Published 01 Jun 2004

    Reference 5003

    Topic Marketing

    Industry Food and Beverages Production,  Marketing and Advertising

    Region Asia

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    Tata Tea Limited (A)

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    In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
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      Customer Relationship Management at Capital One (UK) (Condensed Version)

      By  Werner J. Reinartz,  Ulrike Wieh
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      Capital One, a credit card company, has built its business on a strategy with a clear customer focus: The company systematically gathers and analyses information on its customers in order to correctly assess their individual credit risk and to offer products and services tailored to their individual needs.

        Published 01 Jun 2003

        Reference 5016

        Topic Marketing

        Region Europe

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        Customer Relationship Management at Capital One (UK) (Condensed Version)

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        Capital One, a credit card company, has built its business on a strategy with a clear customer focus: The company systematically gathers and analyses information on its customers in order to correctly assess their individual credit risk and to offer products and services tailored to their individual needs.
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          Customer Relationship Management at Capital One (UK)

          By  Werner J. Reinartz,  Ulrike Wieh
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          Capital One, a credit card company, has built its business on a strategy with a clear customer focus: The company systematically gathers and analyses information on its customers in order to correctly assess their individual credit risk and to offer products and services tailored to their individual needs.

            Published 04 Jan 2003

            Reference 5016

            Topic Marketing

            Region Europe

            View case

            Customer Relationship Management at Capital One (UK)

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            Capital One, a credit card company, has built its business on a strategy with a clear customer focus: The company systematically gathers and analyses information on its customers in order to correctly assess their individual credit risk and to offer products and services tailored to their individual needs.
              View case

              Tata Tea Limited (B)

              By  Amitava Chattopadhyay,  Ulrike Wieh
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              In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

                Published 14 May 2002

                Reference 5003

                Topic Marketing

                Industry Food and Beverages Production,  Marketing and Advertising

                Region Asia

                View case

                Tata Tea Limited (B)

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                In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
                  View case