James Chen's Entrepreneurial Odyssey (C): The Competitor's Story
By Randel Carlock, Elin Williams
Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers
By Pierre Chandon, Pedro Pacheco Guimaraes
The Takeover of Arcelor by Mittal Steel (A): Change in a Mature Global Industry
By Jonathan Story, James Burnham, Martin Flash
