"Welcome to Club 2000" Customer Care-The Air France-KLM Way

Published 01 Jan 2007
Reference 5430
Topic Marketing
Region Europe
Length 12 page(s)
Language English
Summary

This case study takes the perspective of an elite Air France Club 2000 card-holder who has lost valuable luggage. The case takes up his crie du coeur: "Unfortunately, every time I call Air France, I need to start from the beginning, as every time I talk, there is a new employee on the line, and every time I am left with the distinct feeling that nobody knows anything and nobody cares." Why is an elite client treated this way? The case examines a perceived disconnect between the espoused Air France KLM vision of "best service" and the reality of day-to-day operations in the new alliance. Who is responsible, and what should be done?

Teaching objectives

This case focuses on the following issues: - Authentic leadership - Customer focused corporate culture - Leadership by example, walking the talk and building trust with employees and customers - National culture: the French context - The importance of the "consistency of competence"

Keywords
  • AR0607
  • AR2007
  • RD0107
  • AIRLINE CUSTOMER SERVICE
  • FRENCH CORPORATE CULTURE
  • AIR FRANCE KLM MERGER
  • CUSTOMER ORIENTATION
  • AUTHENTIC LEADERSHIP
  • CORPORATE CULTURE