For INSEAD professors, staff members, students or alumni
Tony Hsieh at Zappos: Structure, Culture and Change
Wildfire Entertainment: Organizational Structure Archetypes
The Marvel Way: Restoring a Blue Ocean
"Welcome to Club 2000" Customer Care-The Air France-KLM Way
This case study takes the perspective of an elite Air France Club 2000 card-holder who has lost valuable luggage.
Published 01 Jan 2007
Reference 5430
Topic Marketing
Region Europe
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf