Wal-Mart’s Sustainable Product Index

Published 22 Jul 2011
Reference 5751
Region Global
Summary

As part of an effort to radically transform the company, Wal-Mart’s leaders undertake a number of sustainability initiatives, in particular the creation of a sustainable products index. If successful, the index will enable consumers to gauge the environmental impact of the products they decide to buy.

Teaching objectives

To examine why and how companies should respond to criticism of their social and environmental impacts; the challenges of mainstreaming sustainability; implications for retailers and sustainability of providing increased information on product environmental impacts to consumers; implications for other stakeholders of increased attention to sustainability, including suppliers and NGOs.

Keywords
  • Corporate Social Responsibility
  • Sustainability
  • Ethical Consumerism
  • Retailing
  • Stakeholder Engagement
  • Non-Governmental Organizations
  • Corporate Culture
  • Transformation
  • RD0711
  • AR2011
  • AR1011