Summary
A team led by Vivienne Cox, Executive Vice President for Gas, Power, and Renewables, identifies and launches a new business, BP Alternative Energy. Investing on this scale in a “green” power business was a radical departure for BP.It illustrates how Cox guided the emergence of a vision for AE, got key stakeholders on board and set in place conditions for a highly motivated team.
Teaching objectives
The case was designed to teach what leaders do to create change and innovation. It also illustrates how leadership style affects change processes.
Keywords
- Leadership
- Corporate Entrepreneurship
- Innovation
- Corporate Social Responsibility
- Women and Leadership
- Corporate Governance
- Investors, Stakeholders and Accountability
