Vivienne Cox at BP Alternative Energy

Published 29 Oct 2007
Reference 5473
Industry Oil & Energy
Region Europe
Length 20 page(s)
Language English
Prizes & Awards

2010 ecch Best Selling Case in Human Resource Management / Organisational Behaviour

Winner of 2008 EFMD Case Writing Competition, Entrepreneurship Category


A team led by Vivienne Cox, Executive Vice President for Gas, Power, and Renewables, identifies and launches a new business, BP Alternative Energy. Investing on this scale in a “green” power business was a radical departure for BP.It illustrates how Cox guided the emergence of a vision for AE, got key stakeholders on board and set in place conditions for a highly motivated team.

Teaching objectives

The case was designed to teach what leaders do to create change and innovation. It also illustrates how leadership style affects change processes.

  • Leadership
  • Corporate Entrepreneurship
  • Innovation
  • Corporate Social Responsibility
  • Women and Leadership
  • RD0907
  • AR2007
  • AR0708
  • Corporate Governance
  • Investors, Stakeholders and Accountability