Summary
The case briefly outlines the European strategy for a major player in the agricultural chemicals industry. This description provides the basis for developing a Balanced Scorecard program to help align the firm’s European supply chain operations with the company’s strategic goals.
Teaching objectives
Case (B) is designed to allow students to develop some hands-on experience in building a balanced scorecard that addresses the supply chain issues discussed in the (A) case. The case demonstrates how a supply chain scorecard provides a framework for improving operational efficiency as well as long-term value creation.
Keywords
- Supply chain management
- Cost savings
- Supply chain organisation
- Excess inventory
- Customer service
- Change management
- Strategy implementation
- Performance measurement
- Balanced scorecard
