Plus Pack (B): Strategic Choices at Turbulent Times

Plus Pack, founded in 1914, evolved from a small tinware factory into a leading packaging manufacturer under the stewardship of the Haustrup family. This case study examines how the fourth-generation owners transformed corporate governance at Plus Pack and how the renewed board of directors oversaw the strategy development process. The company, headquartered in environmentally-sensitive Denmark, faced the challenge of balancing sustainable growth, market competitiveness and profitability in a slow-growing market. The case exposes the complex dynamics between the family-owners, the board and management during the two-year-long strategy exercise, as well as providing insight into the workings of boards with employees’ elected representatives.

Understand Family Business Dynamics: the challenges and opportunities specific to family-owned businesses, including succession planning, governance, and intergenerational leadership transitions. Leadership and Management Transition: the processes involved in leadership transitions, particularly in a family business context. Understand the roles of interim leadership, mentoring, and the integration of new management. Sustainability and Innovation in Business Strategy: the importance of sustainability in modern business strategies, and how Plus Pack's focus on sustainable packaging solutions contributed to its competitive positioning and long-term success. Board Dynamics and Effectiveness: the role of the board in guiding company strategy, enhancing governance practices, and ensuring effective oversight. The impact of board composition, including the integration of external directors and employee representatives. Strategic Planning and Execution: the processes of strategic planning and execution within Plus Pack, focusing on the collaborative approach, strategic retreats, and the involvement of both board and management in shaping the company’s future direction.