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Permafresh Corporation - A Case in Entrepreneurial New Consumer Product Development

By Shantanu Bhattacharya,  Andras Fehervary
Published 09 Jan 1999
Reference 4849
Topic Operations
Region North America
Length 20 page(s)
Language English
Inspection copy
Teaching note
6.00
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2002 ecch Best-selling Case

Summary

This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.

Teaching objectives

To raise issues like outsourcing, financing and sharing risks and rewards in entrepreneurial new product development.

Keywords
  • NEW PRODUCT DEVELOPMENT
  • ENTREPRENEURSHIP
  • RD0500
  • AR1999
About the authors
Bhattacharya

Shantanu Bhattacharya

Andras Fehervary


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