Shantanu Bhattacharya

Cloudy Analytics Inc.

By  Sameer Hasija,  Shantanu Bhattacharya
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This case showcases how access- and ownership-based business models segment the market based on useage heterogeneity, and how pricing equilibrium emerges from the resulting duopoly.

    Published 28 Jun 2019

    Reference 6288

    Topic Operations

    Industry Consumer Services

    Region Asia

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    Cloudy Analytics Inc.

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    This case showcases how access- and ownership-based business models segment the market based on useage heterogeneity, and how pricing equilibrium emerges from the resulting duopoly.
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      Growth Strategies in the Pharmaceutical Industry (A) (Japanese)

      By  Shantanu Bhattacharya,  Sameer Hasija,  Sjiva De Meester
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      This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.

        Published 29 Aug 2016

        Reference 6074

        Topic Operations

        Industry Pharmaceuticals

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        Growth Strategies in the Pharmaceutical Industry (A) (Japanese)

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        This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.
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          Growth Strategies in the Pharmaceutical Industry (A)

          By  Shantanu Bhattacharya,  Sameer Hasija,  Sjiva De Meester
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          This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.

            Published 21 Aug 2015

            Reference 6074

            Topic Operations

            Industry Pharmaceuticals

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            Growth Strategies in the Pharmaceutical Industry (A)

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            This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.
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              Zoetis, Pfizer's Animal Health Spin-Off (B)

              By  Shantanu Bhattacharya,  Sameer Hasija,  Sjiva De Meester
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              This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.

                Published 21 Aug 2015

                Reference 6074

                Topic Operations

                Industry Pharmaceuticals

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                Zoetis, Pfizer's Animal Health Spin-Off (B)

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                This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.
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                  Supply Chain Structural Change: Pharmaceutical Industry

                  By  Shantanu Bhattacharya,  Sameer Hasija,  Glenn Huybrecht
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                  The case investigates the impact of the increasing trend of pharmaceutical firms to outsource core research activities to biotech firms and other contract research organizations. The fluid nature of supply chain design in evolving industries is highlighted, and robust supply chain policies to respond to this evolution are proposed.

                    Published 27 Feb 2012

                    Reference 5812

                    Topic Operations

                    Industry Pharmaceuticals

                    Region Global

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                    Supply Chain Structural Change: Pharmaceutical Industry

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                    The case investigates the impact of the increasing trend of pharmaceutical firms to outsource core research activities to biotech firms and other contract research organizations. The fluid nature of supply chain design in evolving industries is highlighted, and robust supply chain policies to respond to this evolution are proposed.
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                      The Bullwhip Phenomenon in the Management of an Oil Refinery

                      By  Shantanu Bhattacharya,  Sameer Hasija
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                      The case examines the impact of variability in demand and the supply chain on the operations of an oil refinery. The impact of external financial metrics by other stakeholders in the refinery is discussed, and policy measures for the improvement of the operations of the oil refinery are proposed.

                        Published 27 Feb 2012

                        Reference 5813

                        Topic Operations

                        Industry Oil & Energy

                        Region Global

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                        The Bullwhip Phenomenon in the Management of an Oil Refinery

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                        The case examines the impact of variability in demand and the supply chain on the operations of an oil refinery. The impact of external financial metrics by other stakeholders in the refinery is discussed, and policy measures for the improvement of the operations of the oil refinery are proposed.
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                          Infineon Wireless IC Division

                          By  Shantanu Bhattacharya,  Ashish Swarup
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                          The case describes the outsourcing of manufacturing services to a contract manufacturer and the subsequent focus on design of a MNC in the semiconductor industry. Challenges of execution in the outsourcing of such projects are discussed, and the need for close integration of design and manufacturing is explored.

                            Published 27 Feb 2012

                            Reference 5814

                            Topic Operations

                            Region Asia

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                            Infineon Wireless IC Division

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                            The case describes the outsourcing of manufacturing services to a contract manufacturer and the subsequent focus on design of a MNC in the semiconductor industry. Challenges of execution in the outsourcing of such projects are discussed, and the need for close integration of design and manufacturing is explored.
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                              Permafresh Corporation - A Case in Entrepreneurial New Consumer Product Development

                              By  Shantanu Bhattacharya,  Andras Fehervary
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                              This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.

                                Published 09 Jan 1999

                                Reference 4849

                                Topic Operations

                                Region North America

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                                Permafresh Corporation - A Case in Entrepreneurial New Consumer Product Development

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                                This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.
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