Shantanu Bhattacharya

This case showcases how access- and ownership-based business models segment the market based on useage heterogeneity, and how pricing equilibrium emerges from the resulting duopoly.

Published 28 Jun 2019

Reference 6288

Topic Operations

Industry Consumer Services

Region Asia

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This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.

Published 29 Aug 2016

Reference 6074

Topic Operations

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This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.

Published 21 Aug 2015

Reference 6074

Topic Operations

Industry Pharmaceuticals

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This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint.

Published 21 Aug 2015

Reference 6074

Topic Operations

Industry Pharmaceuticals

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The case investigates the impact of the increasing trend of pharmaceutical firms to outsource core research activities to biotech firms and other contract research organizations. The fluid nature of supply chain design in evolving industries is highlighted, and robust supply chain policies to respond to this evolution are proposed.

Published 27 Feb 2012

Reference 5812

Topic Operations

Industry Pharmaceuticals

Region Global

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The case examines the impact of variability in demand and the supply chain on the operations of an oil refinery. The impact of external financial metrics by other stakeholders in the refinery is discussed, and policy measures for the improvement of the operations of the oil refinery are proposed.

Published 27 Feb 2012

Reference 5813

Topic Operations

Industry Oil & Energy

Region Global

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The case describes the outsourcing of manufacturing services to a contract manufacturer and the subsequent focus on design of a MNC in the semiconductor industry. Challenges of execution in the outsourcing of such projects are discussed, and the need for close integration of design and manufacturing is explored.

Published 27 Feb 2012

Reference 5814

Topic Operations

Region Asia

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This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.

Published 09 Jan 1999

Reference 4849

Topic Operations

Region North America

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