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Permafresh Corporation - A Case in Entrepreneurial New Consumer Product Development

Published 09 Jan 1999
Reference 4849
Topic Operations
Region North America
popular
Prizes & Awards

2002 ecch Best-selling Case

Summary

This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.

Teaching objectives

To raise issues like outsourcing, financing and sharing risks and rewards in entrepreneurial new product development.

Keywords
  • NEW PRODUCT DEVELOPMENT
  • ENTREPRENEURSHIP
  • RD0500
  • AR1999