Note on the CRM Industry 2004

Published 20 Apr 2011
Reference 5794
Topic Marketing
Region Global
Summary

In 2004, the CRM software industry is going through significant transition. Industry mergers and acquisitions are narrowing the market segments where smaller software developers and service providers may operate profitably.

Teaching objectives

Market Segmentation Differentiation Competitive Dynamics

Keywords
  • CRM
  • software
  • AR2011
  • AR1011
  • RD0311