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Note on the CRM Industry 2004

By David Weinstein,  Arieh Lazar
Published 20 Apr 2011
Reference 5794
Topic Marketing
Industry Computer Software
Region Global
Length 32 page(s)
Language English
Inspection copy
6.00
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Summary

In 2004, the CRM software industry is going through significant transition. Industry mergers and acquisitions are narrowing the market segments where smaller software developers and service providers may operate profitably.

Teaching objectives

Market Segmentation Differentiation Competitive Dynamics

Keywords
  • CRM
  • software
  • AR2011
  • AR1011
  • RD0311
About the authors
Weinstein

David Weinstein

Emeritus Professor of Marketing

Arieh Lazar


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