MyWeb Inc.com (C1): From E-commerce to M-commerce

Published 01 Dec 2000
Reference 4926
Topic Strategy
Region Asia
Length 19 page(s)
Language English
Summary

This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China. At the end of the case, the inventors of the dotccom realize that their original business model is not viable and they evaluate the different options they have to create a profitable business model.

Teaching objectives

This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China. At the end of the case, the inventors of the dotccom realize that their original business model is not viable and they evaluate the different options they have to create a profitable business model.

Keywords
  • Technology strategy
  • Internet/dotcom
  • Strategy for China
  • Market entry
  • Entrepreneurship
  • Innovation management
  • Rapid internationalization