Chua Chei Hwee

Jaguar or Bluebird? (A): Mark Chan’s Decision to Stay Overseas or Return Home after his Expatriate Assignment

By  Guenter Stahl,  Chua Chei Hwee
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Mark Chan worked for a British multinational in Singapore and was posted on an international assignment to its corporate headquarters in London. He performed well at his job and enjoyed a successful international career. When he and his wife decided to return home, he was unable to find a position that was requisite with his experience and skills back at the company’s Singapore subsidiary.

    Published 01 Oct 2003

    Reference 5148

    Topic Leadership & Organisations

    Region Global

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    Jaguar or Bluebird? (A): Mark Chan’s Decision to Stay Overseas or Return Home after his Expatriate Assignment

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    Mark Chan worked for a British multinational in Singapore and was posted on an international assignment to its corporate headquarters in London. He performed well at his job and enjoyed a successful international career. When he and his wife decided to return home, he was unable to find a position that was requisite with his experience and skills back at the company’s Singapore subsidiary.
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      Banyan Tree Resorts and Hotels: Building an International Brand From an Asian Base

      By  Chua Chei Hwee,  Arnoud De Meyer,  Peter Williamson
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      This case describes Banyan Tree Resorts & Hotel’s rapid growth starting from a single resort converted from a disused tin mine in Phuket, Thailand, to become an international resort operator and one of Asia’s top 20 brands.

        Published 01 Feb 2003

        Reference 5087

        Topic Strategy

        Region Asia

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        Banyan Tree Resorts and Hotels: Building an International Brand From an Asian Base

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        This case describes Banyan Tree Resorts & Hotel’s rapid growth starting from a single resort converted from a disused tin mine in Phuket, Thailand, to become an international resort operator and one of Asia’s top 20 brands.
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          MyWeb Inc.com (A1): Bringing the Internet to the Living Room

          By  Arnoud De Meyer,  Peter Williamson,  Chua Chei Hwee
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          This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China.

            Published 01 Dec 2000

            Reference 4926

            Topic Strategy

            Region Asia

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            MyWeb Inc.com (A1): Bringing the Internet to the Living Room

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            This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China.
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              MyWeb Inc.com (B1): Bringing the Internet to the Chinese in their own Language

              By  Arnoud De Meyer,  Peter Williamson,  Chua Chei Hwee
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              This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China.

                Published 01 Dec 2000

                Reference 4926

                Topic Strategy

                Region Asia

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                MyWeb Inc.com (B1): Bringing the Internet to the Chinese in their own Language

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                This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China.
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                  MyWeb Inc.com (C1): From E-commerce to M-commerce

                  By  Arnoud De Meyer,  Peter Williamson,  Chua Chei Hwee
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                  This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China.

                    Published 01 Dec 2000

                    Reference 4926

                    Topic Strategy

                    Region Asia

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                    MyWeb Inc.com (C1): From E-commerce to M-commerce

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                    This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China.
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