Max Foundation (B): What is the Best Route Forward?

Published 31 Aug 2011
Reference 5788
Region Asia
Length 3 page(s)

Case A describes how a couple who lost a child create a social venture - the Max Foundation - by applying sound business principles to maximize the impact per-euro-spent. Case B discusses the growth challenges facing the organisation today. Combining strategic, organisational and marketing topics, the case is well-suited for use as an exercise in integrative and inter-disciplinary business modeling. A wealth of supporting materials for instructors is available, including three videos and other background sources.

Teaching objectives

To make students familiar with the concept of business models for social ventures and explain the key decisions and activities within the business model. To recognise different opportunities for business model innovation by social ventures, and to identify concepts and tools from the business world that can be used in the humanitarian sector.

  • Business Model Innovation
  • Social Ventures
  • Scaling
  • Return on Investment
  • Not-for-profit
  • Bangladesh
  • Innovation
  • Water and Sanitation
  • RD0711
  • AR1011
  • AR2011
  • IAF 10/11
  • IAF 2520436