The Making of the Simply Better Healthcare Company: SmithKline Beecham (A)

Published 01 Jan 1994
Reference 4449
Topic Strategy
Region Europe
Length 38 page(s)
Prizes & Awards

Winner of 1997 European Case Awards, Human Resource Management / Organisational Behaviour Category


The (A) case describes the merger of SmithKline and Beecham in the context of the pharmaceutical industry in the late 1980s, and the firm's organisational change efforts in the five years after the merger.

Teaching objectives

The case provides a rich discussion of the strategic, organisational, and cultural issues in the various phases in corporate transformation. The case also facilitates a rich discussion of the issues of: equal mergers; culture change; organisational change; strategic change; the management of large complex firms; and the role of top management in change efforts.

  • Merger
  • Culture Change
  • Organisationnal Change
  • Corporate Transformation