The case documents the strategic options open to Quiñenco, the quoted holding company 82% owned by the Luksic family, in its ambition to become a major multilatina. Their successful strategy has been to acquire under-valued companies, enhance their assets and sell them for a gain. However, the stock price of Quiñenco has languished since the initial IPO in July 1997.
The case provides a unique perspective on the following issues:
Strategies for internationalization in emerging markets such as Latin America
A better understanding of Latin America's main business players
Corporate strategies for conglomerates
How conglomerates can best unlock shareholder value
The challenges faced by family businesses in a global economy
- Business strategy
 - Latin America business
 - Conglomerate
 - Multilatinas
 - Family business
 - Latin America banking
 - Emerging markets
 - Internationalisation. AR2002