Summary
LOLC Microcredit, a microfinance company within the LOLC group in Sri Lanka, has been serving the financial needs of the base of the pyramid through micro-leasing and group lending. The question now is whether to grow the existing business, use diversification to increase impact or prioritize its expansion into Myanmar.
Teaching objectives
This case can be used to teach strategy fundamentals, competitive advantage, strategic innovation, corporate strategy, global strategy, emerging market strategy and corporate entrepreneurship. It is also well-suited for teaching issues surrounding corporate social responsibility and creating shared value by integrating strategy with social impact.
Keywords
- Microfinance
- Myanmar
- Emerging Markets
- Shared Value
- Sri Lanka
- Social Responsibility
- Corporate Strategy
- Base of Pyramid
- Q11314
