Summary
The case presents the strategy of the British bank Lloyds TSB (called today Lloyds Banking Group) over the years 1983-2007. A long time span allows to evaluate the financial results of a long-term strategy.
Teaching objectives
The objectives of the case is twofold: discuss the trade-off between short-term profit and long-term value maximization, and the trade-off between a focus and a diversified strategy.
Keywords
- Bank strategy
- Diversification
- Bank valuation
- Corporate Governance
- Value Creation, Strategy and Implementation
