The case describes how Justin Trudeau came from a seemingly hopeless third place (in the party rankings) to win a stunning majority and become Canada's 23rd prime minister. Trudeau's win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.
The case can be taught in any course that includes BOS, in MBA, GEMBA and Executive Education programmes, notably the BOS OEP. It can be used to let students/participants apply the BOS toolkit (value curves, etc.) to explain Trudeau's win.
- Blue Ocean Strategy
- Public policy