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Jardiland (A)

By James Teboul,  Laurent Choppe
Published 01 Jan 1994
Reference 4255
Topic Operations
Industry Consumer Services
Region Europe
Length 24 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

Jardiland is currently the French market leader in garden centres with more than 110 centres. The group has sales of more than 1.7 BFF. The case analyses the marketing positioning and the process organisation and formulation then, describes the process organisation and formulation, finally looks at the franchiser role and questions the organisation and control of franchisees.

Teaching objectives

The objectives are to look at: Concept of service Service delivery formulation to maximise value for the customer Franchiser role Organisation and control of franchisees

Related case to use with this case

Jardiland (B): Implementation of the Jardiland Franchise Concept in a Tested Store

By  James Teboul,  Fiona Smith,  Anthony Ponsford

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    About the authors
    Teboul

    James Teboul

    Emeritus Professor of Operations Management

    Laurent Choppe


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