Heineken N.V. - Organizational Issues

Published 01 Jan 1986
Reference 3291
Topic Strategy
Region Global
Summary

The case presents some of the tensions which existed within the organization at the time of the strategic changes described in "Heineken N.V.

Teaching objectives

To further students’ understanding of business issues and problems encountered in managing global corporations.

Keywords
  • International Business
  • Global Management
  • Industry Globalization