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Heineken N.V. - Organizational Issues

By José De La Torre
Published 01 Jan 1986
Reference 3291
Topic Strategy
Industry Food and Beverages Production
Region Global
Length 10 page(s)
Language English
Inspection copy
6.00
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Summary

The case presents some of the tensions which existed within the organization at the time of the strategic changes described in "Heineken N.V.

Teaching objectives

To further students’ understanding of business issues and problems encountered in managing global corporations.

Keywords
  • International Business
  • Global Management
  • Industry Globalization
Related case to use with this case

Heineken N.V.

By  José De La Torre

    About the author

    José De La Torre


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