José De La Torre

The case describes the international R&D operations of this large food company.

Published 01 Jan 1993

Reference 2692

Topic Operations

Industry Food and Beverages Production

Region Global

View case
The case presents some of the tensions which existed within the organization at the time of the strategic changes described in "Heineken N.V.

Published 01 Jan 1986

Reference 3291

Topic Strategy

Industry Food and Beverages Production

Region Global

View case
The beer market in Ireland was dominated by Guiness with 90% total market share. Heineken’s licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.

Published 01 Jan 1984

Reference 495

Topic Strategy

Industry Food and Beverages Production

Region Global

View case