José De La Torre

The case describes the international R&D operations of this large food company.

Published 01 Jan 1993

Reference 2692

Topic Operations

Industry Food and Beverages Production

Region Global

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The 1982-87 period saw significant expansion of Heineken's European operations, as well as new thrusts in Asia, Africa and the Western Hemisphere. This case summarizes some of the major developments for these five years on a geographical and product basis, and then describes some of the key concerns of the Executive Board for the years ahead.

Published 01 Jan 1988

Reference 3652

Topic Strategy

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This case describes Ford of Europe's Product Development organisation, and focuses on issues of integration and communication between the development centres in Cologne and London.

Published 01 Jan 1987

Reference 2693

Topic Operations

Industry Automotive Logistics and Supply Chain

Region Europe

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The case presents some of the tensions which existed within the organization at the time of the strategic changes described in "Heineken N.V.

Published 01 Jan 1986

Reference 3291

Topic Strategy

Industry Food and Beverages Production

Region Global

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The case describes the historical growth and development of a global company in a fragmented and domestically oriented industry. It focuses on a reassessment of Heineken’s international strategy with a view to increase the commitment of resources to fully owned subsidiaries in major markets. This is the first in a series of cases comprising: “Heineken N.V.

Published 01 Jan 1985

Reference 494

Topic Strategy

Industry Food and Beverages Production

Region Global

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The beer market in Ireland was dominated by Guiness with 90% total market share. Heineken’s licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.

Published 01 Jan 1984

Reference 495

Topic Strategy

Industry Food and Beverages Production

Region Global

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