José De La Torre

Heineken N.V. - Organizational Issues

By  José De La Torre
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The case presents some of the tensions which existed within the organization at the time of the strategic changes described in "Heineken N.V.

    Published 01 Jan 1986

    Reference 3291

    Topic Strategy

    Industry Food and Beverages Production

    Region Global

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    Heineken N.V. - Organizational Issues

    Add to cart
    The case presents some of the tensions which existed within the organization at the time of the strategic changes described in "Heineken N.V.
      View case

      J.J. Murphy's Brewery

      By  José De La Torre,  Marcelle Speller
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      The beer market in Ireland was dominated by Guiness with 90% total market share. Heineken’s licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.

        Published 01 Jan 1984

        Reference 495

        Topic Strategy

        Industry Food and Beverages Production

        Region Global

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        J.J. Murphy's Brewery

        Add to cart Free Case
        The beer market in Ireland was dominated by Guiness with 90% total market share. Heineken’s licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.
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