The beer market in Ireland was dominated by Guiness with 90% total market share. Heinekens licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.
The beer market in Ireland was dominated by Guiness with 90% total market share. Heinekens licensee, J.J. Murphy & Co, held only 4% and in July 1982 went into bankruptcy. Heineken had to decide what action to take.
