GM's Asian Alliances: Fifteen Years After

Published 01 Jul 2005
Reference 5309
Topic Strategy
Region Global
Summary

This case describes the evolution of GM's strategy of establishing a network of strategic alliances with Asian companies. These relationships involved Toyota, Fanuc Robitics and a number of smaller auto manufacturers and their suppliers. It is a follow-up note to the case "General Motors' Asian Alliances" (HBS 9-388-094).

Teaching objectives

The case aims to illustrate how different alliances that GM has forged in 1970s and 1980s have evolved into the 21st century. When used together with the HBS case

Keywords
  • AR2005
  • AR0405
  • RD0705
  • AUTOMOTIVE INDUSTRY
  • STRATEGIC ALLIANCES
  • ALLIANCE NETWORKS
  • SUPPLIER RELATINOSHIPS
  • COOPERATIVE STRATEGY