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GM's Asian Alliances: Fifteen Years After

By Andrew Shipilov
Published 01 Jul 2005
Reference 5309
Topic Strategy
Industry Automotive,  Transportation/Trucking/Railroad
Region Global
Length 4 page(s)
Language English
Inspection copy
6.00
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Summary

This case describes the evolution of GM's strategy of establishing a network of strategic alliances with Asian companies. These relationships involved Toyota, Fanuc Robitics and a number of smaller auto manufacturers and their suppliers. It is a follow-up note to the case "General Motors' Asian Alliances" (HBS 9-388-094).

Teaching objectives

The case aims to illustrate how different alliances that GM has forged in 1970s and 1980s have evolved into the 21st century. When used together with the HBS case

Keywords
  • AR2005
  • AR0405
  • RD0705
  • AUTOMOTIVE INDUSTRY
  • STRATEGIC ALLIANCES
  • ALLIANCE NETWORKS
  • SUPPLIER RELATINOSHIPS
  • COOPERATIVE STRATEGY
About the author
Shipilov

Andrew Shipilov

Professor of Strategy

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