Electermash

Published 01 Jan 2000
Reference 4888
Topic Strategy
Region Europe
Summary

The case presents a fictional company, based in Fontainebleau, and with three overseas subsidiaries. The CEO wants to select a location for a corporate presence in one of the territories covered in any country potential and risk cases.

Teaching objectives

This case should be used along with the Story CPRA Software to link country analyses to corporate strategy, though looking at a corporate location decision.

Keywords
  • RD0500