Prizes & Awards
Winner 1992 EFMD European Case Writing Competition, Technology Management
This case study illustrates how Brun Passot, a small French company specializing in the distribution of office supplies, developed a set of telepurchasing applications to differentiate customer service, shorten lead-time and reduce management costs. It discusses the adoption and diffusion of electronic data interchange (EDI) and the company plan to leverage this technology in the evolving single European Market.
Illustrating how information technology influences business strategy formulation Demonstrating how EDI capabilities help a small company change the competitive balance within an industry Discussing IT potential as a competitive weapon in the evolving single European Market.