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Carrefour in Asia (B): The Expansion in Asia

By Philippe Lasserre
Published 03 Jan 1994
Reference 4409
Topic Strategy
Industry Retail,  Supermarkets
Region Asia
Length 7 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sector.

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Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia

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    Retailing in Taiwan - Note

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      Carrefour in Asia (B): The Expansion in Asia (French)

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        About the author
        Lasserre

        Philippe Lasserre

        Emeritus Professor of Strategy and Asian Business

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