Building the Virtual Lab: Global Licensing and Partnering at Merck

Published 30 Jul 2014
Reference 5962
Topic Strategy
Industry Pharmaceuticals
Region Global
Summary

The case presents a situation in which Merck’s World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.

Teaching objectives

Understand why and how firms are becoming more open to external knowledge, and the structural and behavioral challenges in organizing a global licensing/partnering function within a large multinational corporation.

Keywords
  • Partnering
  • Open innovation
  • Pharmaceuticals
  • Corporate entrepreneurship
  • Licensing
  • Technology scouting
  • Corporate development
  • Multinational corporations
  • Q41314
  • Corporate Governance
  • Value Creation, Strategy and Implementation