AUtube: Video-Based Knowledge Transfer within Alstom

Published 28 Jun 2011
Reference 5800
Topic Operations
Region Global
Length 24 page(s)
Language English

This case documents the conception, development and launch of an interactive enterprise video platform, AUtube, to support continuous learning and knowledge transfer within Alstom. This innovative journey is placed in the context of the collaboration opportunities, barriers and levers already present in the culture of this global industrial company.

Teaching objectives

The case can be used to discuss a number of topics including collaboration, knowledge management, enterprise video, and measuring the value of collaboration tools. It is designed to be used in MBA and Executive Education programmes in modules on technology management, information technology and organizational behaviour.

  • knowledge management
  • collaboration
  • innovation
  • enterprise video
  • organizational culture
  • continuous learning
  • knowledge transfer
  • RD0511
  • AR1011
  • AR2011