Aiqing Ling

“The Neuromarketing Toolkit” provides an introduction to the nascent field of neuromarketing for interested practitioners and participants of MBA and executive education programmes. It begins with an overview of why and when neuroscience can be useful as a market research method, what tools exist, and what they can bring to the table.

Published 06 Mar 2020

Reference 6497

Topic Marketing

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Consumer emotion and decision making