Sort by

View

4 case(s) found.

Kuoni: Missing the Digital Boat - The Downfall of an Icon in the Travel Industry

By Joerg Niessing, Jan Sedlacek, Lisa Simone Duke

Reference 6427
Published 21 Feb 2019
Length 16 page(s)
Topic Marketing
Industry Leisure, Travel and Tourism

!!!Supporting slides are available for instructors under the “Teaching note" button!!!

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

By David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee

Reference 6241
Published 26 Aug 2016
Length 23 page(s)
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism

Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

Recently Viewed

Board Process Simulation (A)

By Stanislav Shekshnia

Birkenstock: Exit the Family. Enter a Professional CEO

By Morten Bennedsen, Mark Stabile, Brian Henry

Rasurel: Reviving an Ageing Brand

By Amitava Chattopadhyay, Séverine de Wulf