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4 case(s) found.
This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s).
Reference 5833
Published 28 Sep 2011
Length 11 page(s)
Topic Strategy
Region Global
Industry Consumer Goods, Furniture
This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s).
This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.
Reference 5831
Published 28 Sep 2011
Length 14 page(s)
Topic Strategy
Region Global
Industry Consumer Goods, Furniture
This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.
