The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.

Case (A) describes how a major player in the agricultural chemicals industry struggles to transform a fragmented group of newly acquired businesses into an integrated supply chain. The case highlights the firm's operational and organizational problems from the perspective of the European supply chain manager, whose primary objective is to streamline operations and cut costs.

The case briefly outlines the European strategy for a major player in the agricultural chemicals industry. This description provides the basis for developing a Balanced Scorecard program to help align the firm’s European supply chain operations with the company’s strategic goals.

The case describes how a major player in the agricultural chemicals industry struggles to transform a fragmented group of newly-acquired businesses into an integrated supply chain. The case highlights the firm’s operational and organizational problems from the perspective of the European supply chain manager, whose primary objective is to streamline operations and cut costs.