- Your selection
- Clear all
- Online Media x
- Chinese x
- Global x
1 cases found.
Abstract
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
- By 
Reference 5694
Published 26 Jun 2018
Topic Strategy
Region Global
Industry Online Media
Abstract
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.