Where to Next with BlaBlaCar? (French)

Published 14 Oct 2016
Reference 6104
Topic Strategy
Region Global
Summary

The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

Teaching objectives

The case allows an integrated coverage of most elements of a core strategy course, including: industry analysis, competitive advantage, business models, company value chain, platform dynamics and positive feedback, acquisitions and global expansion. For entrepreneurship, it covers the founding and scaling of a new venture.

Keywords
  • Sharing economy
  • Global expansion
  • Disruption
  • Platform strategy
  • Ridesharing
  • Green business
  • Competitive strategy
  • Business models