Vedior International's European Strategy: The French Revolution

Published 12 Jan 1999
Reference 4828
Topic Strategy
Region Europe
Summary

Vedior International is the temporary work service arm of the Dutch Vendex International Group and one of the large Dutch temporary work services companies. The company has decided to embark on a European strategy and is currently active in the Benelux, France and Germany. In 1994, the negotiations for an acquisition in France -considered a critical step in the implementation of its strategy are nearly rounded off. The Board of Vendex is confronted with the decision of whether to go ahead.

Teaching objectives

Drivers and Benefits for internationalization: What is driving companies in an industry towards more internationalization? Economies of scale, pan-European legislation and liberalization, client demand for cross-border contracts or the competitive interaction between different players? How can local companies survive? Europeanization versus localization: What keeps a service industry local? What are the benefits of a pan-European strategy in this sort of industry setting? International strategy and organization: What are appropriate strategies and organizations in specific industry settings? How to analyze the internationalization potential from the starting point of a national champion like Vedior?

Keywords
  • RD0300