Supply Chain Evolution at HP (B)

Published 15 Mar 2002
Reference 4947
Topic Operations
Region Europe
Length 8 page(s)
Language English

The cases (A) & (B) describe the evolution of HP supply chain for its PC business in Europe between years 1992 and 1999 and the different initiatives: build-to-order, vendor-managed inventory, supply hubs, top value, channel assembly program, etc. What should be the next step in this highly competitive environment.

Teaching objectives

The objective of these cases is to analyze the different strategies available to manage a supply chain in a very competitive and dynamic environment.

  • Supply chain management
  • Invention management
  • Contract management
  • Computing business
  • Hewlett Packard
  • Desktop
  • PC business
  • Resellers
  • Distributors
  • Value added resellers