NCH Agriculture (B): Organisational Culture Change to Achieve Employee's Engagement

Published 17 Nov 2021
Reference 6682
Industry Agriculture
Region Europe
Length 4 page(s)
Language English

Michael Bertram, the head of NCH private equity in Ukraine, and his small management team try hard to transform corporate culture of their agricultural companies in order to make them more productive. They experiment with various incentive schemes to make farm managers and employees to embrace the owners’ attitude. In his quest to turn former collective farm workers into capitalists Bertram has to overcome the legacy of communist regime, employees’ skeptecism and cynicism as well as serious doubts of his lieutenants. Starting with a simple performance-based bonus scheme he moves towards co-investing and franchising models and supports these organizational innovations with digital tools and massive training programs.

Teaching objectives

- Illustrate the direct impact link between corporate culture and performance - Show what are the key barriers to the culture change and how they could be overcome - Discuss the role of incentive compensation in the culture change process as well as its limitations - Provide participants with an opportunity to design an incentive system in a specific context

  • Corporate culture
  • Performance
  • Incentive compensation
  • Performance-related bonus
  • Co-investing
  • Franchise
  • Data-based decisions
  • Digital technology
  • Agriculture
  • Private equity
  • Ukraine
  • Employee motivation
  • Training
  • Leadership
  • Q42021