The Making of the Simply Better Healthcare Company: SmithKline Beecham (B)

The case describes the strategic planning process and performance management system implemented at DSM, a global chemical company. In particular, it describes how the company's Value Based Business Steering system is designed to create alignment between strategy formulation and execution through strategic value contracts.

Established firms must identify and implement new business opportunities in order to survive. The identification and development of new business opportunities requires separation of the new business unit from the firm’s established businesses; yet, its successful implementation requires integration for it to benefit from the firm’s resources.

The case describes the changing structural features of the healthcare industry in Singapore from the eyes of a principal private provider of healthcare. Readers are invited to examine the impact of changes in regulation, user needs and provider issues to chart a course of action for the protagonist.