Internet Enabled Collaborative Store Ordering: Veropoulos Spar Retailer (A)

Published 09 Jan 2005
Reference 5306
Topic Operations
Industry Retail
Region Europe
Length 19 page(s)
Language English
Prizes & Awards

Winner of the Case Centre Awards and Competitions 2009 in the Category 'Knowledge, Information and Communication Systems Management'


In 2001 Veropoulos Spar, a 770 million Euro retailer in Greece and the Balkan region, intiated the implementation of a new Internet enabled collaborative ordering IT system with 3 suppliers: P&G, Unilever, and Elgeka. Two years later the project failed and had to stop. The CEO is now evaluating a new proposal for re-starting the initiative.

Teaching objectives

The case allows a discussion of the challenges of implementing large Internet enabled business-to-business IT systems and inter-organizational technology issues. It also lends itself to discussions on the organizational changes brought by IT. The case can also be used to discuss collaborative supply chain issues. It can therefore be used either in IT implementation sessions, or in sessions about business-to-business Internet enabled initiatives, or for supply chain sessions on topics such as collaborative replenishment.

  • AR2005
  • AR0506
  • RD0905
  • Internet
  • Electronic commerce
  • Supply chain management
  • Information technology (IT) management
  • Business-to-business
  • IT implementation
  • Collaborative supply chain
  • Collaborative technology