Grand Sud Distribution S.A.

A meat processing and distribution company has ailing logistics. Management seeks to rationalize production and shipping decisions, which must be made daily, to ensure optimal utilization of in-house capabilities as well as outsourcing opportunities. Based on the case information, a linear optimization model can be built to guide decision making.

The case aims to:
• llustrate the use of optimization models to support efficient, timely decision making in a logistical system. Show the value added by such models in terms of increased net revenue.
• Illustrate the use and managerial value of sensitivity analysis on optimized solutions.
• Demonstrate the relationship between (1) systemwide optimization of short-term, operational decisions, and (2) long-term, strategic value creation.