Bertelsmann: Corporate Structures for Value Creation (B)

Published 01 Apr 2004
Reference 4907
Region Global
Summary

Case B: This case picks up after the ousting of the former CEO of Bertelsmann, following his attempts to push the company forward in its exposure to the capital markets and the extent of corporate synergies. It shows how unforgiving the New Economy could be to dreams of internet driven synergies. It also shows how business unit profitability remains a key concern, and especially as economic conditions change, although ideas for greater cooperation are not lost but re-sized.

Keywords
  • Corporate structure
  • New organisational forms
  • New economy
  • Internet
  • Synergy
  • Integration
  • Leadership
  • Change