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Bertelsmann: Corporate Structures and the Internet Age (A)

Published 01 Jun 2000
Reference 4907
Region Global
popular
Prizes & Awards

2014 Case Centre Best Selling Case in Human Resource Management / Organisational Behaviour

2009 ecch Best Selling Case in Human Ressource Management / Organisational Behaviour

Summary

Case A This case exposes the growing pains of an older, brick-and-mortar, company as it attempts to join the New Economy. The focus is on synergy; pushed by converging technologies and managed by a young and energetic leader, Bertelsmann attempts to overcome a history of decentralization to create a more integrated and Internet savvy corporation.

Keywords
  • Corporate structure
  • New organisational forms
  • New economy
  • Internet
  • Synergy
  • Integration
  • Leadership
  • Change. AR2004
  • AR0304
  • RD0304
  • AR2000
  • RD0900