Bertelsmann: Corporate Structures and the Internet Age (A)

Published 06 Jan 2000
Reference 4907
Industry Media Production
Region Global
Length 21 page(s)
Language English
Prizes & Awards

2014 The Case Centre Best Selling Case in Human Resource Management / Organisational Behaviour

2009 ecch Best Selling Case in Human Ressource Management / Organisational Behaviour


Case A This case exposes the growing pains of an older, brick-and-mortar, company as it attempts to join the New Economy. The focus is on synergy; pushed by converging technologies and managed by a young and energetic leader, Bertelsmann attempts to overcome a history of decentralization to create a more integrated and Internet savvy corporation.

  • Corporate structure
  • New organisational forms
  • New economy
  • Internet
  • Synergy
  • Integration
  • Leadership
  • Change. AR2004
  • AR0304
  • RD0304
  • AR2000
  • RD0900