Prizes & Awards
2014 Case Centre Best Selling Case in Human Resource Management / Organisational Behaviour
2009 ecch Best Selling Case in Human Ressource Management / Organisational Behaviour
Case A This case exposes the growing pains of an older, brick-and-mortar, company as it attempts to join the New Economy. The focus is on synergy; pushed by converging technologies and managed by a young and energetic leader, Bertelsmann attempts to overcome a history of decentralization to create a more integrated and Internet savvy corporation.
- Corporate structure
- New organisational forms
- New economy
- Change. AR2004