Active Hotels: Launching an Online Hotel Booking Business

Published 18 Feb 2008
Reference 5498
Region Europe
Summary

This case series of a successful European venture in online hotel booking traces its evolution from its inception in early 2000 to the completion of a trade-sale in 2004. The venture went through many difficulties and changes throughout its development, including funding issues, business model changes and team conflicts.

Teaching objectives

Provides in-depth understanding of the challenges faced by growth entrepreneurs in early stage of business development. Specific teaching goals are to: - Assess business model and value creation potential of new venture - Understand trade-offs in early stage fundraising process - Discuss how to manage venture team conflicts and adapt venture plans

Keywords
  • Business Model
  • Valuation of Ventures
  • Business Angel Funding
  • Venture Team Conflicts
  • Managing Partnerships
  • Business Plan Analysis
  • New Venture Adpatation
  • RD0108
  • AR2008
  • AR0708