Activate Healthcare, a deliverer of primary healthcare services in the US, is disrupting the way small-to mid-sized companies provide health services to their employees. The case highlights how added value is created for employers, healthcare providers and employees, and demonstrates the potential for business model innovation to drive significant performance gains in healthcare, simultaneously driving down costs and improving quality.
The case can be used in courses on business model innovation, service operations and healthcare innovation to support a range of teaching objectives, such as how primary care is delivered and the issues encountered in the US; novel ways of delivering primary care services to patients to drive down costs and improve quality; how aligning incentives and time-horizons in healthcare delivery creates value for patients and providers; the advantages of intermediation; and challenges in scaling novel business models.
- Primary care
- Health innovation
- Business model innovation
- Service operations
- Healthcare services
- Incentive alignment
- Intermediation
- Entrepreneurship
- Healthcare
- Health Management
- Q42021
