The Aam Aadmi Party and the Delhi Legislative Assembly Elections, 2013 (A)

Published 30 Jul 2014
Reference 6039
Topic Strategy
Region Asia
Summary

In December 2013, a new political party – the Aam Aadmi Party (AAP) - contested the Delhi state elections against the two main parties in India. One was the three-term incumbent, the 127-year-old Congress Party, the other was the 33-year-old Bharatiya Janata Party. Smaller, younger and poorer than these, the AAP was fighting for greater transparency in public life on an anti-corruption platform. How could it best compete in this David vs. Goliath contest?

Teaching objectives

a) To illustrate how innovations in organising can compensate for limited resources. b) To focus on the key decisions confronting a social movement as it transitions to becoming formal political organisation

Keywords
  • Organisational Change
  • Frugal Innovation
  • Crowd Sourcing
  • Political Organisation
  • Social Movement
  • Q41314